5 Reasons Effective Web Design Is Crucial to Your Company’s Success

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5 Reasons Effective Web Design Is Crucial to Your Company’s Success

Effective Web Design Is Crucial to Your Company's Success

Effective Web Design Is Crucial to Your Company's Success

Web design is to a website what a cover is to a magazine—it’s the first thing people judge. When it comes to promoting a business online, appearance is everything. Web design is one of the most important considerations when building a brand. It helps attract customers to your site, ensures your business gets good reviews, and, ultimately, helps sell your product. From the experts at Montreal SEO company Axagen, here are 5 reasons why effective web design is crucial to your company’s success:

  1. It Provides a Uniform Customer Experience
    Ever been to a website with an irrelevant background photo? Or one using Arial and Comic Sans in the same paragraph? It’s jarring. When done properly, web design should provide customers with a pleasant, seamless user experience. Disparities in theme and branding only cause distraction, and increase the chances of losing a visitor. Keeping a consistent customer experience will lead to more sales leads, more sharing on social media, repeat customers, and upsells.
  2. It Helps Sell Your Product
    To be interested in your product prospects must first understand it. Good web design prioritizes your product’s best features, clearly indicating its uses and benefits. Customers need more than a photo and price tag to determine the effectiveness of a product. Good web design helps provide context to ensure the client is making an educated purchase.
  3. It Keeps Customers On Your Site
    Getting visitors to your website is only half the battle when it comes to SEO. Keeping them interested is the tough part. Once a customer lands on your homepage, they immediately make a judgement call on your website and, within fractions of a second, decide to stay or leave. Expert web designers, like the SEO experts at Axagen, understand the importance of having a fast website loading speed. A slow site can cause you to lose up to half your traffic (made worse if these are coming through paid ads!) Boost website traffic with Axagen’s Montreal SEO experts today!
  4. It Helps Your Business Get Good Reviews
    The number of poorly designed websites on the Internet would surprise you. When a customer lands on a well designed website, and completes their goal (whether it be checking a price tag, reading a blog, or purchasing a new product), they’ll be eager to share their experience with the rest of the world. It’s never been easier for happy customers to leave reviews online.
  5. It Boosts Your Brand on Social Media
    Social media is one of the most widely used free platforms to advertise businesses. A site with good web design will be peppered with links strategically placed to encourage visitors to share on social media. This might include call to action buttons beside blog posts, cornerstone content, or special product pages. Paid advertisements are valuable, but ads posted by prospects and customers are arguably even better, as they represent a personal positive opinion. Learn how Montreal SEO agency Axagen can help you build your brand awareness today with great web design!

There are many factors that make up an effective SEO strategy. Good web design is one of the most important. To learn more about the benefits of good web design, or to get a free website analysis, contact the experts at Montreal digital marketing agency Axagen today!

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