5 Hot Tips for Creating Shareable Social Media Content - AXAGEN

5 Hot Tips for Creating Shareable Social Media Content

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5 Hot Tips for Creating Shareable Social Media Content

Shareable Social Media Content

A good marketer in 2019 produces a constant flow of social media content. Although most companies have an online presence, the majority struggle when it comes to creating engaging, shareable and social content. Social content is content people talk about, share, comment on, and react to. If people don’t interact with content, it gets buried—fast.

From the SEO experts at Axagen, here are 5 hot tips for creating shareable social media content:

  1. Start by Creating a Persona
    Social media content is infinitely easier to come up with when you have an audience in mind. The first step in this process is creating a persona (or profile) of a target audience member. For a telecommunications software company, this might be 45-year-old Joe: a hardcore gamer who works from home, has multiple cats, and loves memes. Think of what this person eats, what they do for fun, who they interact with, and personal habits.
  2. Don’t Hashtag Your Company Name, Ever
    Hashtagging your company name is like getting a tattoo of your first name on your forehead. Not only is it relatively ostentatious, it immediately transforms content into a sales pitch. Instead, use the hashtag for culturally relevant words that tie your post to mainstream culture. This brings us to our next tip.
  3. Connect Social Media Content to Current Events
    First, find out what people are talking about. Then, find a way to link your content to that topic. The first stage is research. Visit Twitter and Instagram to find trending topics. Call a meeting with the creative team and brainstorm ways to connect trending topics like The Joker to your software company. Stay away from politics!
  4. Avoid Overtly Sales-y Content
    Your audience can spot sales-y content from a mile away. Social media content is more effective if it does not overtly sell the product. Instead, appeal to the audience by using humour or culturally relevant topics. Avoid call-to-actions like “check it out” or “learn more” or “contact us” in posts. The social media algorithm favours posts that are not blatant sales pitches.
  5. Post No More than 3 Times a Week
    If the social media algorithm detects more than a handful of social media posts per week, it will begin to think the content is irrelevant or uninteresting. (To be frank, if you’re posting that much, your audience likely thinks the same thing.) Plus, spreading out the time between posts gives you more time to come up with brilliant, creative ideas for shareable content.

It’s easy to create social media content, but it’s hard to create content that sticks. The experts at Axagen work constantly to stay on top of the latest trends and changes on Twitter, Facebook, Instagram, and LinkedIn.

Have more questions about how to craft shareable social media content? The Social Media Marketing and SEO experts at Axagen are here to help.

Call us now!