The coronavirus has officially been declared a global pandemic by the World Health Organization. In the past few weeks, the virus has dominated the news, and impacted the personal and professional lives of many. What started as a distant, foreign disease for North Americans has transmuted into a feared and familiar beast affecting the lives of everyday people. The coronavirus affects how we live our personal lives – eat, sleep, travel, shop. It’s also impacted the professional sphere. If you own a small business, you’ve likely felt its effects in some way. From the digital marketing experts at SEO company Axagen, here’s everything you need to know about how the coronavirus is affecting small businesses, and what you can do to keep your business afloat.
How is the coronavirus affecting small businesses?
Also known as COVID-19, the coronavirus’ detrimental effects are being felt by small businesses across the world. Here are a few reasons why:
Shoppers are avoiding crowds. Many small business owners operate out of a physical location, not an online store. In the wake to the coronavirus, people are advised to avoid large crowds. Depending on the store location, this may cause small business owners to lose a large percentage of foot traffic.
Your products are not a priority. Unless your small business sells toilet paper, toothpaste, or canned beans, customers may not consider your products a “priority” now. In North America, where there is large potential for the coronavirus to grow, the focus is on staying safe, healthy, and prepared.
The young, the elderly, and the ill are staying home. Children, the elderly, and those with pre-existing medical conditions are at a much higher risk of contracting the coronavirus. If any of these groups make up your target customer, you will likely experience a big drop in sales.
What can small businesses do to stay afloat?
There is no telling how long the coronavirus will last. As a small business, it’s important to prepare for the worst, and know how to react if the situation escalates. The most important piece of advice the digital marketing experts at Montreal SEO company Axagen can give is to focus on your online business.
Most small businesses already have a website or dedicated social media accounts. Depending on where you live, there may be travel bans or even lockdowns in place. Instead of focusing on the store’s physical location (which likely isn’t getting much traffic anyway) take this downtime to put more energy into ameliorating the website and developing an online store. The online marketing experts at Axagen can provide the expertise needed to establish a top-notch digital marketing game plan, even in this tumultuous time.
No matter how small your business, the benefits of moving your business online are myriad, including:
The coronavirus isn’t going away any time soon. As a small business owner, your best bet is to act soon by hiring a digital marketing agency to help get your online store off the ground. To find out more about the services offered at digital marketing agency Axagen, contact our knowledgeable experts today.