The company with the most leads wins. It’s as simple as that. Even with an average or common product, you’re ahead of the game if you’re reeling in more leads than your competitors. From the local SEO experts at Florida digital marketing agency Axagen, here are a few tips and tricks for generating leads from day one:
Produce Informative Content
Good content brings in an enormous amount of leads to your website. Succinct, well-written, and informative blogs, articles, product, and landing page content will capture readers’ attention and encourage them to explore your site. The job isn’t over once the content is published. Search engines reward fresh content. Take the time to update and optimize content to keep it relevant and interesting.
Engage With Customers Directly
Nothing gets leads rolling like a good one-to-one conversation. Many businesses opt for the easy way out: indirect engagement with tools like an FAQ page or chatbots. The art of conversing with a real human being is (believe it or not) not dead! Contact prospects directly via email, cold calling, or direct messaging on social media. Customers will feel a personal connection to the company, and be more likely to recommend you to others.
Automate Marketing Actions
As a company grows, it becomes more and more difficult for managers to reach out to leads on a one-to-one basis. Instead of resorting to dull mass-emails, hire a local Florida digital marketing agency to help you find ways to automate marketing. An automated strategy allows you to send personalized, drip email campaigns to different lists, and to track how different groups are responding to emails. You will send more, and better-targeted content.
Sign Off With a Professional Signature
When emailing customers and prospects, make your mark by signing off with a professional signature. This should include a name, title, phone number, email address, and website. It’s good practice to include a link directing contacts to cornerstone content on your website.
Host Polls or Contests on Social Media
People love sharing their opinion, no matter the topic. Tap into this innate desire by sharing unique polls or contests on LinkedIn, Facebook, Instagram, and Twitter. This encourages contacts to engage with your brand, and is an opportunity to start one-to-one conversations with prospects.
There are many ways to generate leads for your Florida business. For more information on how to boost website traffic with qualified, local leads, get in touch with the SEO experts at Axagen today.