The Mandalorian’s baby Yoda is one of the hottest things on the internet right now. Recently, the show surpassed Stranger Things in popularity. It’s a pretty big deal. Everyone’s talking about it. As a marketer, you might be scratching your head wondering; “how the heck do I get my marketing video the same kind of attention?” The answer may not be by using a foot-long overly cute extra-terrestrial with big, boggling baby eyes and huge ears — but there are certainly other ways.
From the SEO experts at digital marketing agency Axagen, here are a few ways to make your marketing video go as viral as baby Yoda from The Mandalorian.
Release Your Video at the Beginning of the Week
Videos are more likely to go viral if they’re posted on a Monday or Tuesday. The reason is simple: it gives the audience more time to share and discuss the video throughout the work week. (The Mandalorian, by the way, was released on a Tuesday.)
Tell a Story
Don’t just state the facts. People respond much better to video content about a subject they can empathize with. Let’s take the viral video Girl Learns to Dance in a Year, as an example. There are hundreds of thousands of people dancing on the internet. How did this one make it big? It told a story. It told the story of the progression of one dancer from awkward novice to bad-ass bopper. When crafting a marketing video, brainstorm with your creative team to develop a storyline that will appeal to the audience.
Make it Memorable
There are so many things that make baby Yoda memorable: huge doe-like eyes, a miniature nose, flat and innocent ears, a distinct soft green colour. Consider adding something catchy to your marketing video, like a recurring character, unique spokesperson, mascot, or jingle that’ll keep viewers humming for days. You want to create a point of reference for people talking about the video. Ideally, this is the thing people will go “did you see ____ in ____ ’s video?”
Write a Relevant Title
Most viral videos have one thing in common: their title gives a very good idea as to what the video is about. As a video goes viral, it is discussed both online and offline, through many platforms and on many devices. Let’s say you run a local clothing business. You just launched a video about how your clothing is made from recycled tire rubber pulled out of the Saint Lawrence River. People are going crazy about it. But not everyone will remember the exact title of your video after seeing it online or hearing about it from a friend. That’s why it’s important to create a relevant title that is easy to remember. In this case, something like “Local Montreal Company Makes Shirts out of Tires from the St. Lawrence River,” would be fitting. Even without typing the exact search term into Google, users will be able to find it.
It’s rare (but not impossible) for a video to go viral on its own. Often, it needs a little “push” from the marketing team. This can be done through blogs, press releases, or posts on social media. Don’t just release the video: ensure there is a marketing campaign surrounding it that both creates anticipation before, and encourages interest after the video has been released. Social media is a great way to encourage discussion and engagement around the video, and to keep your finger on the pulse of how the audience is reacting to it.
Baby Yoda from the Mandalorian is a great example of a viral internet sensation. With the right skills (and with the help of a knowledgeable digital marketing team like the digital marketing experts at Axagen,) you can find a way to get your video — and brand — the same attention. Learn more about our top-quality SEO services today!