What is Brand Awareness?

Importance of Brand Awareness

Brand awareness is associated with the functions of brand identities in your customers’ memory and can be measured by how well your customers spot the brand under different circumstances. Brand awareness is also vital to understanding the consumer purchase decision process. Strong brand awareness can be a forecaster of brand success. It is an key measure of brand strength or brand equity and is also involved in customer satisfaction, brand loyalty and the consumers’ brand relations.

Types of Brand Awareness

  • Brand recall
  • Brand recognition
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