Local Marketing is Essential!
Local marketing is an essential aspect of a successful, comprehensive digital marketing strategy.
For small local business or the business with multiple locations or even the corporation seeking more local customers, a traditional approach to SEO will not be enough.
In fact, marketing to a targeted local audience requires its own unique set of strategies
Fact! 75% of consumers use Google monthly to search for a local businesses and service providers!
When local marketing is done correctly, local online marketing allows businesses to...
- Improve branding;
- Positively engage with community;
- Increase customer loyalty;
- Secure higher conversion rates.
It also helps customers find your business, helps you to more effectively spend marketing money and mitigates the loss of valuable market shares to your competition.
What a Local Marketing Campaign Looks Like?
Effective local marketing involves many components that require flawless, concurrent implementation. The following list is a summary of the possible techniques we may implement in a typical local marketing campaign.
- Local SEO Services
- Business Directory Listings
- Social Media Marketing
- Google Business Optimization
- Google Ads
- Local Page Creation
- Mobile Marketing
Local SEO Services
Local SEO is a growing aspect of the online search experience. Users are more and more interested in searching for local information regarding places of interest and area businesses. These searchers are usually looking to find certain businesses of a certain type in a specific region. Whether it is a state, province, city, town, or neighborhood; searchers collect information about these businesses and what they offer, receiving contact information, check hours of operation, and directions. Our local SEO works to increase your local visibility in the search results.
Business Directory Listings
Google is not the only game in town. Axagen places your business location on the platforms your customers are searching, while ensuring accuracy, fixing errors and hold back on duplicates.
Our main goal is to make every client’s business more visible and accessible. A local business listing is a page that provides basic contact information, including the business’ official name, address, and phone number known as NAP. Google uses NAP as a local ranking factor.
The more directories and citations we build for your business, the better chance you have of being found when customers locally search for your services. At Axagen, we will create and manage all the necessary directories needed to get you found in your area.
Social Media Marketing
Social media marketing serves as an extremely efficient approach in the local marketing space. Facebook and Instagram propose advertising objectives that can particularly target by location. This effective targeting has its returns over other paid advertising such as Google Ads since you target by the nature of people and their interests instead of keywords. With those ads, we can also create locally advertise coupons and contests to engage new audience in your local area. Take advantage of social media and expand your local reach!
Google Business Optimization
Google Business and Google Maps are unified features that showcase company information within the search results. These results are typically found in Google's "Local Pack" which is where Google delivers the local results to their searchers. High visibility on these features is enormously important. Likewise, many users utilize their phones for mobile searches and Google's "Local Pack” results almost take up the entire screen of a mobile phone, making this an significant place for any business to be listed no matter what.
Axagen can further help you reach local consumers base through the use of Google Ads. A client’s ad will appear on a Google search results page at the top when users from a specific region search for a targeted keyword. This system guarantees that your business only target users who are in fact interested in a particular service or product within your region. This local advertising approach can have a huge ROI for your business as it is guaranteed visibility.
Local Page Creation
When embarking on a local marketing campaign, it’s also smart to create separate, individual pages for each of your business’s locations. Why? Unique local web pages help improve organic search results for local businesses and provide an overall enhanced user experience. A unique local page allows visitors from specific locations to easily find exactly what they’re looking for when visiting your business’s main page.
Axagen can also implement a mobile marketing plan as part of a comprehensive local campaign. Without appropriate mobile marketing, businesses have tiny chance of watching major local growth. Why? Actually, the usage of mobile devices for Internet search is significantly increasing, around 95% of mobile device owners admitted that they depend on their mobile devices for local searches. With that said, Google now takes a heavy stance on whether or not websites are mobile friendly or mobile responsive. Therefore, if your site is not mobile friendly, chances are you won't rank as well as others.