How to Start Marketing Your Business OnlineAugust 12, 2019
How to Generate Leads from Day OneAugust 19, 2019
Running a business online offers ultimate flexibility. You can work from anywhere, on any device, at any time of day. Plus, relative to traditional office-bound businesses, an online business operates at a relatively low cost. From the SEO experts at Montreal digital marketing agency Axagen, here are five steps to help you get started with your online business:
- Choose a Unique Name
Picking a company name is one of the most creative yet challenging parts of starting a business. The name should be easy to remember, conjure thoughts or emotions relevant to the main product, and be of appropriate length and format to be made into a logo. Before finalizing the name, conduct a simple Google search to be sure it hasn’t already been claimed. Another hot tip: consider adding relevant keywords to your title to encourage maximum exposure.
- Purchase a Domain Name
So you’ve come up with a stellar name that perfectly represents your brand. Great! Now comes the website. Even if not quite ready to launch a site, you’ll want to claim a domain name as soon as possible. If your company name is original enough, you can go with the simple choice: yourcompanynamegoeshere.com. If the name is already taken, you might have to get creative, adding hyphens, underscores, or extra filler words.
- Hire SEO Experts to Help Develop a Marketing Strategy
Your digital success is mostly, if not entirely, dependent on the efficacy of your digital marketing strategy. Digital marketing experts like the SEO team at Axagen in Montreal will help you with important elements like pay-per-click advertising, search engine optimization, web design, and brand awareness. Get in touch with the team today for a free website analysis.
- Build A Fabulous Website
Your website is the portal through which prospects and customers see your brand. Building an intuitive, attractive, and easy to use website takes time and expertise. If you have previous experience building a website, consider using a more advanced service like WordPress or Joomla! If you’re completely in the dark and unsure where to start, digital marketing experts at Montreal agency Axagen can help get you get on the right track.
- Launch an Email Newsletter
Get your new business on the map by sending out a fresh email newsletter. The newsletter should do two things: represent your brand, and show prospects why they should care about what you’re selling. When designing the newsletter, considering breaking it up into sections, like “upcoming events,” “latest product improvements,” and “company life.” Follow this rubric for each newsletter and it’ll make the content creation process much easier.
There are myriad benefits to running an online business. With help from digital marketing experts like the team at Montreal SEO Company Axagen, you can start your business with a bang. Contact us today for a free website analysis.