The Psychology of Colours in Digital Marketing - AXAGEN

The Psychology of Colours in Digital Marketing

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The Psychology of Colours in Digital Marketing

Psychology of Colours in Digital Marketing

Colour plays a big role in influencing how we act, think, and respond to our surrounding environment. Colour is psychological. The colour red, for example, might make one feel passionate and energized, while purple has a tendency to calm the nerves and mind. When it comes to marketing, colour is everywhere. It’s in your logo, marketing merchandise, website, and social media content.

When choosing a colour palette, it’s important to understand the psychological effects colours may have on your audience. From the SEO experts at Axagen, here are 5 colours, and the way they make you feel:

Orange is often used in advertising because it has an attention-grabbing quality. This can be seen not only in the marketing world but in our everyday environments; like with traffic cones and street signs. Orange is bright, uplifting, and happy. It can be a good colour to use when advertising an activity-related product, like in the Harley Davidson or Home Depot logos.

A colour often found in nature, blue has a naturally calming quality. More often preferred by men than women, blue can suggest stability and serenity, but may also be interpreted as cool or sad. As blue is not often found in foods, it is recommended not to use this colour when advertising food products. Examples of well-known blue logos are those of Facebook, Ford, and Skype.

To some, green may immediately evoke feelings of a lush forest or bed of grass, to others it might suggest illness or envy. Similar to blue, green is often found in nature, and so can have a calming effect. The obvious places one might use green are when branding an environmentally friendly or environmentally conscious product. Examples include Whole Foods, Subway, and the Animal Planet channel.

The most common interpretation of purple is that it is a royal colour. This may stem from the fact that it was historically rarely seen in nature, and so was considered unusual and precious. Only a handful of wealthy people were able to afford purple clothing. Sometimes seen as exotic, spiritual, and wise, purple is a great colour for creative brands, like Hallmark or Cadbury.

Largely due to associations made through marketing and popular culture, pink can be interpreted as a feminine colour. Pink is joyful, vibrant, playful, and creative, and is effective in spaces designed for children. Examples of pink in logos include Barbie, Johnson & Johnson, and Cosmopolitan.

Although we may not know it, colours have a profound impact on the emotions we feel throughout the day. The SEO experts at Axagen understand the complexities of different colours when it comes to branding. To learn more about how colours can affect branding, get in touch with the team of experts at Axagen today!

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