Tips on How to Optimize Your Website for SEODecember 21, 2018
5 Tips for Digital Marketing Success in 2019March 31, 2019
A simple Google search will reveal scads of readily available SEO companies in Montreal willing to revamp your website at the drop of a hat. Despite plenty of options, hiring a reliable, affordable, and effective SEO company is harder than it looks. Read this blog to discover 5 important things to look for when hiring a digital marketing agency in Montreal:
- Find an SEO Company that is Transparent about their Strategy
Any SEO company unwilling to share their SEO strategy is not worth your time—especially when it’s for your own website. Here’s a hot tip: there is no “big secret” to SEO. It’s an open field, and is well understood across multiple industries. A great SEO company takes the time to develop an SEO strategy according to your unique goals, and explains the details about how they will drive your website’s search engine ranking to meet those goals. Find an SEO consultant that takes pride in their clients.
- Never Underestimate the Importance of Web Design
Many businesses looking to hire an SEO company in Montreal focus on one thing: boosting website traffic. This is an important aspect of SEO, but it’s not everything. Once those new visitors hit your homepage, they expect to be able to navigate your site. A confusing navigation pane, broken link, or irritating responsive background image is all it takes for them to leave and never come back. Web design is the bedrock of your entire digital footprint; without it your SEO strategy will fall short. Ensure you hire an SEO company, like Axagen, that includes web design as part of its package.
- Look for a Company with Local Montreal SEO Experience
A building is nothing without its foundation—the same goes for an SEO strategy. For businesses with local Montreal customers, it’s essential to hire an SEO company with prior knowledge in local SEO techniques. This means optimizing your website with keywords targeted towards a local Montreal audience, and adding your company’s province or state and city to meta descriptions and title tags on your site.
- Ensure the SEO Company Can Provide Accurate Metrics of SEO Success
Through tools like Google Analytics, your SEO consultant should be able to track metrics like the number of new and returning users to your website, the specific keywords used by users to access your site, and any changes in your site’s search engine ranking. These metrics should always be taken into account when analyzing the effectiveness of an SEO campaign. Your SEO firm should share these results with you openly and often.
- Choose a Digital Marketing Agency in Montreal with Ratings and Reviews
You wouldn’t get your Internet installed by someone with no experience in tech, or have your engine replaced by someone who’s never opened the hood of a car. The same applies to SEO. A trustworthy SEO company will provide testimonials, reviews, and case studies of past projects.
Hiring a reliable SEO company is crucial to the success of your business. Doing your research beforehand is important. A trustworthy SEO firm will boost your site’s search engine rankings, allow you to spend more time running and improving your business, and ameliorate the structure and look of your website to provide a better user experience. To learn more about how you can benefit from hiring an experienced SEO company, and to get a free website analysis, get in touch with us as Axagen. We look forward to getting started on your website!