Tips for Creating Killer Social Media Content

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Tips for Creating Killer Social Media Content

Social media platforms are like a marketer’s playground. Unlike website content, which generally requires a more strict format with H1s, H2s, hyperlinks, and appropriate spacing, social media content lets creativity run wild (as long as you respect your followers, and publish content relevant to your product). From the experts at local Florida SEO Company Axagen, here are some hot tips for creating killer social media content, and taking full advantage of that creative freedom:

  • Don’t Forget to Spell Check
    This might seem like a no-brainer but you’d be surprised how many people misspell “sale” when whipping out a 140-character post. The first step to developing customer loyalty is by showing you are a professional and trustworthy company. Even with the shortest posts, it’s crucial a second person – other than the writer – reads the content before it goes out the door.
  • Post on the Right Day, at the Right Time
    Never post willy-nilly. It’s common knowledge that the best days to post are Tuesdays and Thursdays between 10:00 AM and 11:00 AM. Consider hiring a local SEO firm to help you develop an automated social media content strategy. It’ll make life a lot easier.
  • Follow Your Competitors Like You’re Their Biggest Fan
    Keep your friends close, and your competitors closer. The openness of social media is a beautiful thing. Follow competitors on LinkedIn, Twitter, Facebook, Instagram, and any other social media platform you can think of. Pay attention to tone, style, and format of their content. If something is working for them, and you’re not doing it, consider adapting your content style to get more hits.
  • Market Events, Product Releases, or Presentations 2 Weeks in Advance
    Does your social media presence involve marketing for upcoming events, product releases, or presentations? How far ahead do you start marketing the event? It’s no use advertising a September webinar in the spring. The best, most impactful marketing content is released about two weeks prior to any event. Using this timeline ensures your content doesn’t get old; it gives customers and prospects just enough time to anticipate your event, share it with others, and thoroughly enjoy it once it finally arrives.

Social media marketing allows for a lot of creative freedom. Crafting good content is crucial to a successful marketing strategy. To learn more about how to improve your social media content, get in touch with Florida’s best digital marketing agency Axagen. Contact us today for a free website analysis!

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