5 Tips for Digital Marketing Success in 2019

Things to Look for When Hiring an SEO Company in Montreal
5 Things to Look for When Hiring an SEO Company in Montreal
March 18, 2019
Effective Web Design Is Crucial to Your Company's Success
5 Reasons Effective Web Design Is Crucial to Your Company’s Success
March 31, 2019

5 Tips for Digital Marketing Success in 2019

Tips for Digital Marketing Success in 2019

Tips for Digital Marketing Success in 2019

Technology is always in flux. The shelf life of the latest, shiniest, fastest phone, tablet, or laptop is becoming increasingly short. What was “in” today will have vanished by next Friday—this is the nature of the game. Remaining afloat in today’s digital-first world requires a robust and constantly evolving digital marketing strategy.

From the experts at Montreal SEO company Axagen, here are 5 tips for digital marketing success in 2019:

  1. Update and Create Content on a Regular Basis
    When it comes to digital marketing, content is king. Words are the way in which you communicate your product and brand to clients. In a time where anyone can flip open a phone and publish content, it’s crucial your digital marketing strategy includes creating and publishing engaging, unique, and SEO friendly content on your website. If you don’t have the resources to start pushing fresh content right away, fret not. Start by sprucing up the content you already have by replacing clunky text with clear, short sentences, and ensuring keywords are used appropriately. Following these steps ensures long-term online success.
  2. Take Full Advantage of Social Media
    Social media is a no-brainer for digital marketing. LinkedIn, Twitter, Facebook, Instagram—they’re all important to a successful digital marketing strategy. These outlets provide the perfect opportunity to showcase both the professional and personal side of your business. Social media can benefit businesses both big and small by creating a better connection with customers and prospects. Learn more about how SEO companies in Montreal like Axagen can help you boost brand value and sales with custom social media packages.
  3. Remember the Importance of Local SEO
    Getting recognized on a large scale right off the bat as a small or medium-sized company can be tough. Don’t let those giant organizations let you sweat! You’re better off employing a local SEO strategy (or hiring a digital marketing agency in Montreal to do it for you!) Get off to a good start by first establishing a high search engine ranking at a local level. An SEO company in Montreal like Axagen will help you by choosing region-specific keywords, and tailoring your site’s content to satisfy the interests of a local audience.
  4. Register Your Business on Google My Business
    The first step to any successful digital marketing strategy (especially in 2019) is to create a company profile on Google My Business. The Google My Business listing is one of the best tools for companies to promote and manage their online presence. It’s one of the first things prospects see when they type the name of your business (or related keywords) into Google, and provides crucial information like business hours, your location on Google maps, ratings and reviews form past customers, and special product features. SEO companies like Axagen will ensure your Google My Business profile accurately represents your brand.
  5. Generate New Leads with Clear CTAs
    It’s easy to get distracted on the Internet. Make life easier for visitors by providing obvious, straightforward call to action buttons on your site. Placing CTAs in strategic locations will dramatically improve site structure and user experience, direct visitors to your hottest pages, and, ultimately, result in more sales leads.

Developing a successful digital marketing strategy in 2019 is difficult, but not impossible. By constantly refreshing content, taking full advantage of your social media presence, catering to a local audience, ensuring you are registered on Google My Business, and providing clear CTAs on your site, your digital marketing strategy is bound to be successful. Learn more about how Montreal SEO agency Axagen can help you develop a stellar digital marketing strategy. Get in touch with us today for a free website analysis!

Call us now!