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5 Tips for Fabulous Content

As a small business marketer in Florida, content is your golden ticket to success. Writing is a craft. Writing style, tone, and voice all play a part in how your audience interprets your company and brand. From local Florida SEO company Axagen, here are 5 tips for creating fabulous content:

  1. Get Your Facts Straight
    If you have any doubts about the validity of a fact or quote in your content, don’t write it. The best way to build authority with your audience is by providing well-researched, accurate, and relevant information. When backing up content with statistics, make sure you have at least a handful of reliable sources, like Pew Research, Forrester, or Gartner. It’s good practice to keep these handy for at least six months after publishing your content.
  2. Create a Voice
    Don’t. Write. Like. A. Robot. Write like a human! Your website content should reflect your company’s brand. This doesn’t mean spewing your product features in every other sentence; it means ensuring your writing tone and style is aligned with your brand. Consider crafting a style guide to ensure all content is uniform.
  3. Write Compelling Headlines
    Your headline should do more than sum up what’s on the page. Whether you’re writing a blog, creating product page copy, or crafting a social media post, your main goal should always be to capture the attention of your audience. Writing great headlines will lower your website’s bounce rate, encourage users to spend more time on your website, and encourage new users to return.
  4. Diversify Your Content
    Staying on top of the latest technological trends is a big job for today’s business owners. It’s important to stay ahead of the game with your content by pushing it on multiple platforms, in multiple formats. Don’t just publish blogs. Consider adding case studies, testimonials, Q & As, interviews, and social media contests to help diversify your content. Your audience will appreciate it!
  5. Take the Time to Edit
    Publishing content without editing is akin to leaving a car wash with soap all over your windshield; it’s a mega no-no. Ensure you hire writers who understand the importance of fine-tuning and checking over their content. Your content quality will improve ten-fold.

To create quality content, one must produce accurate, unique, and compelling content. To learn more tips and tricks on content creation for small Florida businesses, get in touch with the SEO experts at Axagen. Contact us today for a free website analysis.

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