Did you know that 62% of shoppers buy Christmas gifts the week before Christmas? One of the most effective ways to boost website traffic and increase sales is to create a Christmas blog series. By using high-traffic, relevant holiday-themed keywords, you can attract a brand-new audience while building trust with existing customers. As any digital marketer knows; when it comes to SEO, content is king. What you put in your blogs is important.
From the digital marketing experts at Montreal SEO company Axagen, here are a few topic ideas to get your blog noticed during the Christmas season:
1. Recap Your Business’ Accomplishments in 2019
The year (and decade) is coming to a close. It’s an opportune time to reflect on the successes of 2019 by writing a blog about your company’s greatest accomplishments throughout the year. This might include signing new, nationally or internationally known clients, expanding the team by taking on new hires, any significant media mentions by other publications, or events you hosted or attended. It reminds current customers why they chose your company, and reassures potential customers why they should choose you over a competitor.
2. Write a How-To Article
How-to blogs are incredibly successful in boosting website traffic. Even if the described activity has little to do with your business, it can be a great way to draw visitors to the site. Examples of how-to blogs for Christmas include: How to Wrap a Christmas Present, How to Wrap a Cat (this one obviously employs humor), How to Make a Gingerbread House from Scratch, How to Host an Awesome Office Party…the list goes on. Take the blog a step further and get your team involved by acting out the activity. Take photos, post to social media, and voila!
3. Host a Contest
Contests are beneficial on so many levels, especially around Christmas time. Among other things, they drive traffic to your site, generate new email leads, increase buzz around your brand or product launch, provide user-generated content, and increase engagement levels on social media. The contest itself doesn’t have to be complex. It could be a vote contest, Christmas photo caption contest, Instagram hashtag contest, or a referral promotion. Everybody loves free stuff!
4. Launch a Christmas Quiz
Okay, this one’s not really a blog, but it’s close enough. People love to get into the holiday spirit and test their knowledge of Christmas. There’s no better way to reach a large audience than by launching a Christmas trivia quiz to social media. You can ask questions like:
You get the idea…
There are infinite possibilities when it comes to coming up with blog topics for Christmas. The content is important, but so are the keywords you pepper throughout it. To learn more about how to boost your site’s ranking with Christmas-themed keywords, get in touch with the digital marketing experts at Axagen today!