If you’re having trouble grasping the fundamentals of SEO, then reading our previous blog on the topic may be a good place to start.
If you understand the basic principles, then you’re already a step ahead.
When we say, “optimize”, we’re not just talking about SEO. Website optimization is just as crucial, and here’s why:
As a business, you want all of these things. So, what’s next?
Get a Website, Keyword, and Competitive Analysis
Before a doctor hands you a prescription, they run the necessary tests. The same idea applies to a website. Before you start altering your design and randomly integrating keywords, it’s important you get a professional website analysis. This will indicate your position on search engines, monitor your visitor traffic, determine your visitor demographics, identify bad or broken links, and more.
A competitive analysis examines the keywords of competitive websites to help you create an effective strategy that will increase your search engine positioning.
Do Actual Keywords Research
We don’t just mean keyword nomination (i.e., creating a list of search terms that your customer persona would use). While the latter is a good first step, we’re talking about clearly outlining your business objectives and performing a keyword analysis. This involves reviewing your competitors’ keyword lists, as well as using your own initial keyword list to uncover how many other websites are completing for each of your keywords.
Get a Professional Content Writer & Web Designer
Anyone can write, right? And designing a website—simple.
Wrong. Let’s begin with content: There are industry professionals who know exactly how to integrate keywords onto a page in order for it to drive results. Content marketing involves keyword density checkers, H1 and H2s, meta titles and descriptions, alt tags, captions, and more—and there are strategies for writing every one of these. If you want to make the most out of all the research you’ve done and time you’ve invested, once you’ve approved your keyword list, seek out a professional content writer.
And unless you’re a professional web designer, avoid creating your own website. Web designers not only possess an artistic eye that many of us don’t, but they are trained and experienced in creating page designs that maximize the user experience, in every way.
Perform Routine Web Analytics & Maintenance
Testing and measuring your performance is key to sustaining the success you’ve built. Check how your keywords are performing, review your link strategy, and ensure that all your content is still relevant to your business. A great way to remain relevant is by having a blog. Ask your hosting company about the benefits of blogging, and have them set up a page for you.
Our search engine optimization experts have been enabling the growth of small to medium-sized business since 2002. If you’d like to chat about your business’ growth potential, contact us now!