The Top 10 Dos and Don’ts of Social Media Marketing for Businesses
Social Media Marketing for Business
Marketing your business on social media is a complex thing. It takes more than a couple witty words and a mention of your product lumped into 140 characters. Learn to market your business on social media the right way with the top 10 dos and don’ts of social media marketing for businesses from the experts at digital marketing agency Axagen:
Publish for Your Customers Social media marketing content is, first and foremost, for your customers. Don’t make it about you. Resist the urge to fill your LinkedIn, Twitter, and Facebook pages with things you love. Be sure to post things your customers can relate to. A healthy rule is to devote 80% of content with general interest pieces for your audience, and 20% of content specifically about your business and products.
Show Some Personality There are more than 575 million LinkedIn accounts in the world, and more than 2.3 billion Facebook accounts. Don’t get lost in the shuffle! Stay on top by adding colour and personality to your posts. People will appreciate seeing your business’ human side (just make sure it follows suit with your branding).
Post Regularly An active, healthy business social media account should publish a post at least once per day. To ensure you stay on track, create a weekly or monthly schedule for posts. Optimal times for posting are Tuesdays and Thursdays between 10:00 AM and 11:00 AM.
Respond to Comments (Within Reason) Your business might bring in tons of chatter from customers on social media. It’s good practice to respond to both positive and negative comments that address your company directly. It shows you listen to customers and address their needs.
Investigate How Each Platform Uses SEO No two social media platforms are alike when it comes to SEO. Do some research on how different types of social media companies look at SEO, or consider hiring a Montreal SEO agency like Axagen for expert SEO services.
Join Every Social Media Platform Possible Just because something exists does not mean that you need it. There are handfuls of social media platforms begging you to sign up. Resist the urge! Only sign up for those that are valuable and relevant to your business.
Prioritize Quantity over Quality This is a follow-up to #1. You may feel pressure to post constantly—and that’s okay. But it’s crucial not to let quality slip. Do not post “for the sake of posting.” As the old saying goes: if you have nothing nice to say, don’t say anything at all.
Trash-talk Once something hits the internet, it can never be taken down. Be careful what you say on social media. It can come back to bite you. As a general rule, you should never trash-talk other people, places, and surely not, your competitors. Keep a neutral perspective and keep politics and personal opinion out of your posts.
Post Low-Quality Photos or Videos Visual content is 40 times more likely to be shared than tradition text-only content on social media. So make it count! Everyone has an iPhone these days. Your customers and prospects have no patience for low-quality media. Make the effort to produce quality content to keep current customers involved and prospects chomping at the bit.
Stuff Posts with Keywords Stuffing posts with relevant keywords in not a valuable SEO strategy. Although using a healthy dose of keywords certainly helps with SEO, it must be done with care. To get the most out of your content, consult marketing agency Axagen for expert advice on SEO.
So there you have it; the top 10 dos and don’ts of social media marketing for businesses. If you still have questions about how to handle your social media accounts, or don’t have the time or know-how to do it on your own, get in touch with the Montreal digital marketing experts at Axagen for a free website analysis.