Blogging is an essential part of online marketing. It provides educational, inspiring, and entertaining content for a wide variety of audiences. Read on to learn the top 6 ways blogging can boost SEO from the experts at Montreal SEO Company Axagen:
Provide Fresh Content Google’s algorithm for ranking websites has always been kept a secret. We do know, however, the algorithm favors websites that consistently produce fresh, original content. Blogging provides the perfect space to push this content, and give Google a reason to crawl your web pages.
Optimize Your Title Perhaps one of the easiest ways to boost SEO with blogging is to choose a relevant, searchable title for your blog page. “Blogs” will not suffice. If you can, choose a title that incorporates important SEO keywords relevant to your industry.
Bring in New Audiences with Relevant Keywords Blogs are great because not only do they attract those looking specifically for your product, they attract potential leads interested in related products. Lets say, for example, your company sells dog beds. You’ve just published a blog using the primary keyword “Dog sleep patterns.” Not only will you provide current customers with intriguing content, you’ll also attract those perusing the internet for other reasons –like why Fido keeps barking in his dreams!
Show Your Expertise There is no better way to show off your expertise than by writing well researched, informative blogs on topics related to your product. Build trust with your audience and establish SEO notoriety by publishing blogs on hot, current topics. To up the ante, you can even interview other expert speakers to contribute to your blog.
Internal Linking Internal linking is an important element of SEO, and crucial to the success of your website. Blogs allow you to interlink to other important pages on your website, like cornerstone content. You can also link blogs to other blogs, encouraging readers to stay on your website and learn more about your products. Learn more about the importance of interlinking from the experts at Montreal SEO agency Axagen today!
Social Media Sharing Social media postings are an important part of Google’s ranking algorithm. Blogs are malleable, easily sharable content with a longer shelf life than a traditional social media post. Sharing blogs on social media encourages audience engagement, increases referral traffic, and keeps your social media accounts active and relevant. If you have more questions about social media marketing, get in touch with local marketing services like those offered by Axagen today.
If you’re not blogging to boost SEO, we recommend you pick up the phone right now and call us, because you’re seriously missing out on a BIG opportunity. Blogging is the bedrock of all SEO. For a free website analysis, or for online marketing help in Montreal, get in touch with the experts at Axagen today!