7 Unique Ways to Increase Brand Awareness - AXAGEN

7 Unique Ways to Increase Brand Awareness

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7 Unique Ways to Increase Brand Awareness

Unique Ways to Increase Brand Awareness

7 Unique Ways to Increase Brand Awareness

Branding is the lifeblood of your business. If you’re having trouble getting your company on the digital map, or wondering why your one-of-a-kind product just won’t stick, it likely has to do with lack of brand awareness. Read our blog to learn 7 unique ways to increase brand awareness from the experts at Montreal SEO agency Axagen:

  1. Promote Visual Content
    People like looking at things. It’s as simple as that. Promoting your brand with visual content, such as infographics, photos, and videos, will increase the likelihood of your brand “sticking” in the minds of potential leads. Visual content is three times more likely to be liked and shared than other types of content.
  2. Create a Flawless SEO Strategy
    Your company logo and colour palette can only get you so far. Although these things help (a lot), there’s a lot more that goes into getting someone to click on your site as opposed to the 5,000 others selling the same thing. Search engine optimization, or SEO, has a lot to do with it. To ensure your website ranks high on search engines, and drives quality traffic, get help from online marketing experts in Montreal like Axagen.
  3. Blog, Blog, Blog
    Blogging provides the perfect space to show a little character and reveal your company’s “voice.” Not only does it let you show personality, blogging is a great way to attract new leads to your website by using relevant keywords throughout the text.
  4. Get Involved with Your Community
    This is a big one, especially for local businesses. The first step to getting people to remember you is gaining notoriety in your own community. Get involved by sponsoring a local event, running a contest in your neighborhood, or hosting your own event.
  5. Launch Social Media Contests
    Who doesn’t love free stuff? This is a great way to boost brand awareness on social media while encouraging engagement from your customers and prospects. Be sure to put your brand and tagline on the prize!
  6. Get Into PPC Advertising
    Organic SEO is important, but can be optimized with a healthy dose of pay-per-click advertising. Hiring a local marketing agency like Axagen to perform targeted keyword research will ensure your brand gets to the top of search results.
  7. Push Press Releases
    If big things are happening at your company, like an exciting product release, a new partnership, or a big business confirming their sponsorship at your upcoming event, there is no better way to promote your brand than through press releases. This can be done with the local paper, or through a number of digital sources.

Your brand is like your digital fingerprint. Make a good first impression—at the onset and long-term—with help from social media marketing experts in Montreal like Axagen. Contact us today for a free website analysis!

Call us now!