5 Ways to Craft a Powerful Brand Identity

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5 Ways to Craft a Powerful Brand Identity

Your brand is your digital footprint. With customer expectations on the rise, it’s important your Montreal business brand makes an impact. The SEO experts at Axagen have come up with 5 ways to help you craft a powerful brand identity:

  1. Identify Your Unique Selling Points (USPs)
    The first step to crafting a brand is recognizing what makes your Montreal business unique. Is your product one-of-a-kind? Do you have world-renowned experts on your team? Is your product more environmentally friendly than your competitors’? These are important questions you’ll want to ask when creating a brand. Find out what separates you from the rest, and develop a brand surrounding those ideals.
  2. Always Consider the “Why”
    People love stories. When shopping around for a product, potential customers are more likely to choose a company with a good story. When crafting a brand, you should consider the following questions: Why do you do what you do? What led you to sell what you sell? The why should be at the heart of all your marketing and content initiatives. Lead with the why, and follow up with the other details. You’ll have a following of dedicated customers.
  3. Spend Time on Customer Experience
    Branding doesn’t stop at logos and artwork; there is a human element to it that mustn’t be forgotten. Touch the hearts of your customers and they’ll stick with you for life. How you treat customers during the pre and post-purchase cycle will define your Montreal business, whether you like it or not. Customer experience can be improved by conducting research on your customer base, asking customers for feedback, or hiring SEO experts.
  4. Stay Consistent
    Consistent doesn’t mean boring. Once customers fall in love with your brand, it’s important to keep them interested. To keep the love coming, ensure your main message and visual style stays consistent throughout all marketing materials and mediums, including on your website, social media, and on all printed materials. Consider hiring a marketing team like the experts at Axagen to help you fine-tune content to perfectly reflect your brand.
  5. Be Recognizable
    To craft an effective brand, you must find the balance between sticking to what is mainstream and familiar, and carving your own path. Research what companies similar to yours are doing in terms of style, layout, and messaging, and make it your mantra to do something they aren’t doing. Put your logo wherever you can; on coffee mugs, t-shirts, or local billboards, and put the effort into marketing your Montreal company on a local scale. The results will pay off, and everyone will know your name!

Whether you sell toothbrushes or travel packages, the way you present your brand can make or break your business. To learn more about effective brand management, contact local SEO company Axagen in Montreal!

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